Hanoi promotes the development of the cultural industry

Implementing Resolution No. 09-NQ/TU dated February 22, 2022 of Hanoi Party Committee; Plan 217/KH -UBND dated August 12, 2022 on “Development of cultural industry in the capital in the 2021-2025 period, orientation to 2030, with a vision to 2045”; Chairman of Hanoi People’s Committee Tran Sy Thanh has just issued a plan to implement Resolution No. 09-NQ/TU to 2025.

The plan continues to do well the propaganda to all levels, sectors, facilities, units, officials, party members and people of all strata in order to raise deeply awareness about the views, goals and tasks Departments and solutions for development of cultural industry (CNVH) in the city, is an important economic sector, creating a driving force for the development of the Capital Industry to become an important economic sector, creating a new motivation for urging push economic, cultural and social development; Maintain and develop the brand of thousands of years of civilization, “city for peace”, “creative city”.

Regarding the content of developing the industrial and industrial market, the plan emphasizes the increase in investment and expansion of the development market in the industry and employees, in which investment and upgrading of infrastructure in the industry and employees, encouraging organizations and applications The person and individual expanding business activities in the field of industrial workers, creating many unique products, high value and market attractions. Strengthen connectivity, guide members to participate in trade promotion programs, product promotion, actively expand markets, improve product quality and form new products in the fields of workers …

Specifically, for the following field:

Performing art, film, fashion, advertising: Hanoi will increase investment, management and exploitation of the system of cultural institutions to meet the requirements of developing the Capital Cultural Industry; Organize training and association with domestic and international experts, improving the quality of the Capital Performing Arts to meet the requirements of cultural industry development.

Arranging land fund to build new cultural works, creative design centers, art performance centers … in the city, focusing on the planning project of Song Hong urban area to complete The construction of infrastructure for the development of the Capital Cultural Industry.

Encourage creativity and develop new spiritual values ​​on the basis of heritage, ensuring harmony with economic development and sustainable tourism; Choosing to build brands of high quality cultural products and services involved in the domestic and international industrial and industrial markets. Implementation of advertising development projects in Hanoi city. Promoting advertising activities in many forms, on the basis of new technology, piloting the form of socialization of advertising activities …

Expanding activities in the field of film, creating space to film international quality films in Hanoi, with the form of supporting the production of quality domestic films, enhancing the release. And disseminating films, organizing exchanges in the field of film through international film festivals in Hanoi capital …

Promoting the formation of fashion brands, organizing design contests, operating in the field of fashion, connecting designers with traditional craft villages such as Van Phuc silk, east -time embroidery, luck Xa … creates high -value design products.

Cultural Tourism: Building cultural cooperation programs in the Capital, Red River Delta, Northern Delta, “Hanoi – Hue – Saigon” … Building and completing the Cultural tourism products, tourism destinations associated with cultural heritage, architectural works, high quality, branded and prestigious craft villages meet the needs of domestic and international tourists.

Upgrade and develop waterway tourism routes along the Red River of the city and neighboring provinces; Building travel products associated with heritage – monuments and trade villages along the central route of Hanoi – Thanh Tri – Thuong Tin – Phu Xuyen; central route Hanoi – Thanh Oai – Ung Hoa – My Duc; central route Hanoi – Quoc Oai – Thach That; The central route of Hanoi – Son Tay – Ba Vi … organizes annual events on tourism, the design contest of gift products, souvenir products with quality with bold traditional culture.

Building a community tourism model associated with practical experience in craft villages and tourist destinations associated with the cultural values ​​of ethnic minorities in Ba Vi, Thach That, Quoc Oai, Quoc Oai districts. Chuong My and My Duc. Promote the implementation of tourism development infrastructure and projects; Forming a number of key tourist clusters, acting as one of the tourist centers, large tourist distribution sources of the Northern region.

Strengthen market expansion, cooperation connection with domestic and international provinces and cities in building and developing cultural tourism types. Participate and organize promotion programs to introduce destinations, international tourism fairs to promote and introduce cultural tourism products and strong tourism types of the Capital.

Handicraft field: Supporting design consultancy consultancy, combination of new materials for handicraft products of traditional craft villages. Focus on improving export capacity, high quality export products, prioritizing the use of traditional materials, showing the characteristics of the Capital culture.

Strengthen advice, information assistance for rural industrial establishments; Focusing on investment, supporting traditional craft villages with potential, advantages of developing workers through training programs, or associating with international experts to improve creative capacity, towards the national market. sacrifice. Support and invest in developing technical infrastructure, machinery and equipment, applying advanced technology, improving production capacity and product quality of traditional craft villages. Linking the trade village development program with the cultural tourism development program.

Research promotes the formation of creative design, introduction, promotion and sale of OCOP products, craft villages attaching rural tourism development, experienced tourism and development of workers in districts, towns and towns .

Food field: Building and implementing programs, plans, projects to protect, promote and develop Hanoi culinary culture. Forming promotional streets, introducing typical cuisine of the capital. Connect to bringing local culinary products to restaurants and hotels with high quality standards, in order to contribute to improving the value of traditional cuisine, introducing to high -end customers. .

Support to enhance the identity of culinary brands with improved and creative designs; Promote the application of technology in preserving products to bring food products to localities throughout the country and internationally.

Publishing fields: Information and propaganda to raise the awareness of agencies, organizations and the public about intellectual property rights, copyrights and related rights to information and communication products. Strengthen inspection, examination and supervision of prevention and control of intellectual property and copyright abuse with information and communication products. Guide to deploying IT applications to establish an online copyright abuse reporting system.

Architectural field: Creating conditions for organizations and individuals to operate in the field of architecture to promote the creative capacity to form typical and typical architectural works in the region, with high applicability. Currently, the international exchange is based on the continuation of Thang Long – Hanoi cultural values. Research and propose the location to form large works for the development of industrial and industrial sectors.

Effective and sustainable exploitation of cultural works, history, architectural works, public spaces in urban economic development; associated with conservation and promotion of landscape, history, conservation of cultural, traditional and green, clean and beautiful landscape. Preserving and restoring urban landscape architectural space in some areas and streets with cultural characteristics to meet the needs of creativity and cultural enjoyment of the people./.

 

Quynh Pham