Create branding destination for lighting with drone

The creative ability is surprised

On the night of the Lunar New Year, Giap Thin 2024, the lighting festival “brilliant Thang Long” made a strong impression on the people and visitors through the lighting performance of 2,024 drones. On the mass media and social networks full of information, images as well as positive feedback of viewers when witnessing the image of King Ly Thai To, Dragon Bay, Khue Van Cac, Hoang Thanh Thang Long. .. In turn is drawn in the sky of the West Lake area in a vivid and attractive way.

Up to now, when it comes to the largest lighting festival in Hanoi, many people still compliment. Ms. Nguyen Thu Trang (Quang An Ward, Tay Ho District) shared, her family saw an impressive performance from the apartment balcony: “It is the most attractive, new and beautiful performance. We see it at New Year’s Eve. The night sky in the West Lake area that day was like a giant and attractive artistic picture. ” And Mr. Ta Van Long (Trung Van Ward, Nam Tu Liem District) said that he and his family welcomed New Year in West Lake to see the lighting show with the largest drone ever. “The lighting technology in Vietnam has high technology, not inferior to some countries in the world. The images are symbols of Vietnam and Hanoi appear sharp, vivid, extremely beautiful, viewers are more proud of Thang Long – Hanoi culture as well as the ability to apply modern technology in work organize the festival ” – Mr. Long shared.

After the “brilliant Thang Long” Light Festival, the lighting with drone continues to be applied at some major cultural and tourism events of the Capital. Typically, the program “Tourism Hanoi greeted 2024” by the Hanoi Department of Tourism in collaboration with the People’s Committee of Tay Ho District in the West Lake area in early March, attracting tens of thousands of people to see the performance. Light with drone with the theme “Sac scent of Tay Ho”. Although the performance has a smaller scale – with only 300 drones, it takes place in unfavorable weather conditions, drizzle covers, but the people of Hanoi still witness the beautiful images of the Capital to brighten the bright capital. Far in the sky, peach blossoms, Nhat Tan bridge, high -rise buildings … show the image of a modern and dynamic city.

Up to now, Tay Ho district is the first chosen area to perform large drone performances. With the advantage of space, vast water surface, West Lake area is a favorable place to organize attractive cultural activities. After the success of the aforementioned drone, Chairman of the People’s Committee of Tay Ho Nguyen Dinh Khuyen said that these events have contributed to affirming the international destination position of Hanoi capital as well as Help promote the image of Vietnam to a large number of tourists and international friends vividly.

As a companion unit in Hanoi to carry out the Light Festival, Ms. Nguyen Thanh Huyen, representative of PVcomBank’s Executive Board commented: “The art festivals that use drone are a testament to friends International recognition of the modernity, dynamism and creativity of Hanoi Capital in particular, of Vietnamese people in general ”.

Trends and opportunities

There are many advantages, such as being able to bring a beautiful performance as the fireworks performances but not polluting the environment, noise, risk of fire … Drone is being chosen by many countries around the world. This is something that can be recognized through big festivals and events held in the US, France, Australia, China, India, Singapore … in recent years.

Typically, on the US National Day in 2023, some cities have chosen a drone with a drone to create a highlight. In Australia, the biggest festival of the year – Vivid Sydney 2023 impresses with the performance “Written in the Stars” by 1,000 drones. This event made an important contribution to the Vivid Sydney 2023 festival to welcome a record number of 3.48 million people, earning more than 300 million USD, mainly from the expenses of tourists. In France, every year, the lighting festival “Fête des Lumières” is one of the most important art events. According to information from the Organizing Committee, each year about 4 million visitors come to admire the impressive lighting art work in Lyon city. During the recent Tet holiday, many countries in Asia also congratulated the new year with a light show with drones to replace fireworks. For example, in Singapore, people have used up to 1,500 drones to paint the dragon image on Marina Bay Sands Bay …

In Vietnam, many localities have also used drone technology in big events to create attraction. Typically, Khanh Hoa province held a performance with the appearance of more than 1,600 drones within the framework of the 10th Nha Trang Sea Festival – 2023; Dien Bien province uses 200 drones to create an impressive performance at the opening ceremony of “National Tourism Year – Dien Bien 2024” …

Currently, Khanh Hoa province has planned to organize the International Light Bay Festival in Nha Trang (expected to take place in July 2024, in Nha Trang City). This is the first Drone Light contest in the world with the participation of representatives of 4 countries, including Vietnam, China, India, and South Korea. Each team will perform with a minimum of 1,000 drones. The contest is expected to be the highlight of the summer tourist season 2024 to attract domestic and foreign tourists to Nha Trang – Khanh Hoa.

Obviously, showing lights with drones is not only a trend but also an opportunity for localities and countries to create cultural and tourism brands, increase attractiveness for the destination.

Innovative space branded Hanoi

Up to now, Hanoi is holding a record for the largest lighting performance with drone in Southeast Asia. This not only shows that Vietnam’s technical and technological level can be comparable to the countries in the region, but also shows the capacity of Hanoi in organizing large -scale lighting art festivals. .

According to experts, Hanoi has many spaces that can become a regular venue for international lighting festivals. Director of Vietnam Tourism Development Research Nguyen Anh Tuan said that the appropriate lighting festivals, impressed in places with large spaces, such as the West Lake area, the beach in the middle of the Red River .. . Tay Ho district may be a creative space suitable for organizing lighting festivals, turning these festivals into cultural products and “specialty” tourism of the capital.

Also according to Mr. Nguyen Anh Tuan, Hanoi has a policy of creating cultural space in the beach area in the middle of the Red River, turning this place into a green axis – eco -culture in the heart of Hanoi. Therefore, in the future, this area can become a venue for attractive cultural festivals and events to attract tourists. If there is a planning, methodical investment, this place can become an appropriate creative space to organize large -scale international lighting festivals, create attractive tourism products, attract tourists. International and domestic stay for a long time.

According to the Standing Vice Chairman of the Vietnam Travel Association Phung Quang Thang, the lighting festivals that attract tens of thousands of participants can create a large revenue. In order to do so, localities and organizations need to complete the relevant service system such as parking points, catering services, accommodation, environmental sanitation. Besides, it is necessary to build attractive tourism products that are enough to connect and increase the experience for tourists participating in the Light Festival.

Positive effects from drone show shows in recent years have opened up new prospects for building the Capital Cultural Brand. Hanoi can become a center of great lighting art of the region and the world as the way Da Nang city builds the brand of the International Fireworks Festival – held annually. In order to realize that goal, the Capital needs to have a clear strategy, review potential places to build a separate creative space plan for the field of lighting in a professional and methodical manner.

 

Hoang Binh Phuong