Create uniqueness for Hanoi tourism products with new technology
Photo: Nhat Anh/TTXVN
* New and unique highlight
Since its launch, the Temple of Literature – Quoc Tu Giam night tour “Essence of Learning” has made a strong impression on visitors and is considered one of the pioneering products in applying new technology in Hanoi city. Noi. With quite new 3D mapping technology, the night tour gives visitors a completely new look of the relic, creating new experiences and different emotions. In particular, the 3D mapping film “Essence of Taoism” is inspired by specific elements at the Temple of Literature – Quoc Tu Giam relic associated with Vietnamese spirituality throughout the centuries. The Thai Hoc house’s architecture became the backdrop for 3D mapping technology to tell the story of the studious spirit of Confucian students on the path to opening knowledge.
Photo: Dinh Thuan/TTXVN
Dr. Le Xuan Kieu, Director of the Center for Cultural and Scientific Activities of Van Mieu – Quoc Tu Giam, said that the most unique architectural features, the legacy of the Doctor’s stele, the story of Taoism, and famous people are one after the other. vividly recreated using sound and light technology. All are strung together into an overall picture, presented vividly.
After the night tour of the Temple of Literature – Quoc Tu Giam, many other destinations in Hanoi also successfully applied technology to create unique tourism products. In early 2024, the night tour “Ngoc Son – Mysterious Night” of the Management Board of Hanoi Monuments and Attractions takes visitors to experience culture and history combining real-life theater, installation art and special effects. Sound and light effects with 3D mapping projection technology. The tour is considered to be meticulously and methodically invested, creating a strong impression.
The outdoor space of the Opera House recently turned into a romantic art space combining light and music. Named “Music Garden”, the cultural and night tourism product organized by the Hanoi Opera House Management Board has helped visitors enjoy music and admire the unique architecture of the House. sing at night.
At the launching ceremony of Hanoi night tourism products, Quan Chuong Gate became a place to perform 3D mapping art with images of night tourism products and cultural and historical heritage sites of the Capital. Impressive 3D mapping performance from the combination of technology and the space of O Quan Chuong at night.
In particular, during the New Year celebration of Giap Thin or at the opening ceremony of the program “Hanoi Tourism Welcome 2024 – Get on Hanoi 2024”, the Thay Pagoda Festival opening ceremony also performed a drone demonstration to promote Hanoi’s cultural and historical values. Noi. This is a new product that creates good effects and is well received by many people and tourists.
According to tourism experts, the application of new technology in building tourism products is an inevitable trend in the 4.0 technology era and in the trend of innovation and product diversification, creating attractiveness for tourists. traveler. Destinations cannot be stuck in old ways by only exploiting existing advantages without innovating products. Meanwhile, new technology with outstanding advantages, when combining modern and traditional elements, will create uniqueness and novelty without losing the original element. Visitors will experience traditional forms in a creative, new perspective. Therefore, when new technology applications are launched, they create a good impression on visitors.
* Encourage new product development
Since their launch, tourism products applying new technology have attracted the attention of many tourists. In the first days of the Temple of Literature – Quoc Tu Giam night tour “Essence of Taoism” launched, many people and tourists came to see it. Therefore, instead of the expected 2 screenings of 3D mapping movies every night, in some sessions, the Van Mieu – Quoc Tu Giam Cultural and Scientific Activity Center increased the number to 5 shows. At this time, the Center is connecting with travel companies to bring visitors more often. Even though the night tour “Ngoc Son – Mysterious Night” has just launched, it still performs 2 shows a week on Thursday and Saturday (each session has 3 shifts and is always full). That is an exciting signal for a new tourism product. At recent drone shows, tens of thousands of people flocked to the venue to watch eye-catching performances.
Photo: Dinh Thuan/TTXVN
Dr. Nguyen Viet Chuc, Chairman of the Board of Management of Thang Long Cultural Research Institute, shared that Hanoi has many impressive night tourism products; including a tour that applies new technology to create uniqueness and difference. This shows the capital’s abundant creativity in building new cultural and tourist products to serve tourists. Tourists will have more options in their sightseeing and experience journey when coming to the Capital. Thereby, enhancing the image of Hanoi tourism in the eyes of friends from all over.
The effects achieved from tourism products applying new technology are undeniable. Although technology is always innovating and tourism products must always be perfect to adapt, the initial steps have affirmed the right direction of investment in destinations in Hanoi as well as the Capital’s tourism industry in general. . Director of Hanoi Department of Tourism Dang Huong Giang said that currently, the Department is encouraging and supporting units and businesses to build high-tech application products such as: 3D, flaycam, mapping, and reality technology. virtuality in tourism product development. In addition, the Department continues to digitize using 360-degree image interface and new technologies at craft village destinations, relics, and cultural heritage sites in the city. All aim to improve the quality of destinations, building the capital’s tourism image of “safe – friendly – quality – attractive”./.