Effective exploitation of festive tourism

The lantern model shows the creativity of artisans Thanh Tuyen. (Photo: Nam Suong/TTXVN)
Thanh Chan festival took place for the first time in 2004 and raised to the provincial scale in 2014. This is also a unique cultural event of Tuyen Quang every Mid -Autumn Festival. In 2023, for the first time, the province implemented the Project of renovating the organization of Thanh Tuyen festival in the period of 2023 – 2025 in order to build and develop the festival to become a national and international brand tourism product. The festival is famous throughout the country for its uniqueness by the lanterns and lanterns that are “super terrible”. The Guinness Vietnam Record Organization has certified “Thanh Tuyen Festival has many unique and largest lights in Vietnam”. On the occasion of September 2 holidays (from September 1-4, 2023), Tuyen Quang welcomed nearly 120,000 visitors, the total tourism revenue reached over VND 100 billion, the capacity of using accommodation facilities reached 80%.

In September 2023, Hoi An welcomed the recognition of national intangible cultural heritage of traditional festivals, social practices and Mid -Autumn Festival. According to the Center for Cultural Heritage Conservation Management of Hoi An City, this is a traditional customs associated with beliefs and traditional festivals, with persistent vitality. Typically, traditional moon cake processing and consumption activities; Manufacturing and decorating lanterns at relics, worshiping, private houses, shops, and street decoration; Manufacturing and performing mascot dance, the most special is Thien Cau dance … Up to now, the Mid -Autumn Festival has become an event of cultural and religious cultural activities, festivals and exciting and attractive tourism in Hoi An. ; Contribute to strongly arouse the source of folklore, promote the heritage value of the community here.

Recreate “Hoi An Ancient Night in the early twentieth century.” (Photo: Minh Duc/TTXVN)
In Da Nang, from 2008 to now, the international fireworks festival has been strengthened. In 2023, this festival not only brings a “golden season” that explodes visitors, but also clearly portraying the “fireworks city” in the area of ​​the region. The number of guests staying in the final night in the coastal city is more than 63,000 people, including 19,000 international visitors. Government brings a “golden season” that explodes visitors, also clearly portraying the portrait of the area of ​​the area of ​​the area. The number of guests staying in the final night in the coastal city is more than 63,000 people, including 19,000 international visitors.

Fireworks performance in Da Nang. (Photo: Tran Le Lam/TTXVN)
Director of the Tourism Department of Thua Thien – Hue Nguyen Van Phuc informed that Hue was honored as the city of the festival, the Festival city of Vietnam with over 500 festivals related to the royal, folk and tradition , religion. Hue’s prominent imprint is to successfully build and organize Hue Festival in even years, for the first time in 2000 and the Hue traditional professional festival in the odd years since 2005. The activities in the event have promoted benefits. The heritage, culture and traditional values ​​to promote the image to the world.

Hue Festival made a mark with unique cultural and artistic activities of international level. Many great art programs are elaborately, professional, monumental throughout Hue city and surrounding areas. Those are programs with royal impressions, Hue traditional culture (royal night, royal gala, long dress festival …) and new art programs, bringing breath of era due to The famous art troupes come from many performances

Re -enacting Hue royal dance. (Photo: Minh Duc/TTXVN)
At the same time, through the traditional Hue profession, many traditional crafts and craft villages have been “revived,” especially the occupations associated with tourism such as the housework, traditional ao dai, embroidery, painting, Dharma Lam, confetti, conical hat, bamboo only …

The street show of the streets in Hue traditional profession festival. (Photo: Mai Trang/TTXVN)
Since 2022, Hue has implemented each season of the year there will be a themed festival, different, suitable for weather, culture, customs, customs and life of Hue. As a result, Hue Festival takes place almost 4 seasons in the year, helping visitors freely choose the right time and content of the festival to explore and experience.

* New trend to improve competitiveness

According to the ASEAN Secretariat, in 2019 (before the translation of Covid-19), ASEAN attracted about 143.5 million international tourists (accounting for 9.6% of international tourists worldwide) With a growth rate of 6.1%, higher than the world’s general growth (4%). The total revenue from international tourism reaches 170.9 trillion USD. The ASEAN tourism market is mainly internal and Northeast Asia tourists.

In the ASEAN tourism recovery plan report in the post-CIVI-19 period (issued in 2021), 5 pillars have been determined, including product development to meet new tourism trends, contributing to improvement. competing capability. Effective tourism development among countries in the region is the direction to open up many opportunities for ASEAN, including Vietnam to improve competitiveness and sustainable growth.

Jubilant New Year Songkran, also known as water festival in Thailand. (Photo: VNA).
Deputy Director of Vietnam National Tourism Department (Ministry of Culture, Sports and Tourism) Ha Van Sieu stated: Vietnam determines that cultural tourism is an important product line in the tourism development strategy. Vietnam calendar to 2030, the strategy of developing Vietnam’s tourism products to 2025, orientation to 2030. Cultural tourism is also one of 13 cultural industries and festivals as a supplementary product, Highlights and attractive, enhances the experience for international visitors to our country. Festival tourism contributes to the overall growth of tourists when coming to ASEAN.

The National Tourism Department of Vietnam informed that the type of tourism associated with the festival has gradually developed in Southeast Asia. Countries have issued a sustainable tourism development policy, associated with cultural conservation, including restoring the festival for tourism development with an important role of the local community – owners of literature values Chemistry in the festival practice. The way to organize festivals is increasingly professional, innovative and creative with many activities that attract tourists, especially international visitors.

Procession at the opening ceremony of Tien Thuy district pagoda in 2024. (Photo: Thanh Hai/TTXVN)
Festival tourism is the shortest way to learn about the spiritual activities of the peoples. At the same time, festive tours show visitors the most abundant richness of the life of ASEAN residents. Many festivals have been famous, attracting many tourists around the world to participate, such as the New Year festival in Cambodia (Chnam Thmei), water festival, lantern drop festival in Thailand, boat racing festival In Laos, Bali Art Festival in Indonesia, Mid -Autumn Festival Festival in Vietnam …

Along with the ceremony, the festival is associated with community activities such as music performances, traditional arts, sports competitions, folk games, food, cultural performance, creating travel products Unique calendar, attractive to tourists. Besides the traditional festival, there have also been many modern festivals, a type of event, art and culture associated with urban context and market economy.

ASEAN is actively cooperating to develop festival tourism, including promoting festive product promotion through digital technology. According to the Sustainable Tourism Action Plan of ASEAN 2023, this area will develop digital platforms towards a target within 1 year reaching 500,000 users. At the same time, develop digital tools with the goal of increasing by 30% of businesses using this tool.

ASEAN will deploy digital marketing campaigns to promote ASEAN tourism with so that within 1 year of approaching 10 million potential tourists; Investing in building festive tourism promotion content on the website … This is an important solution for the festival and tourism products of the ASEAN regional festival to be known by many tourists.

In addition, countries in the ASEAN region, including Vietnam, need to organize the survey of the route and build festive tourism products for the whole region; Cooperation to organize tourism cultural events and festivals to attract tourists …/.