Hanoi cuisine with cultural industry development
The characteristics of Hanoi cuisine not only express cultural depth but also with socio -economic efficiency, help promote the image of Hanoi, attract domestic and foreign tourists to the capital.
Hanoi cuisine not only attracts tourists from near and far but also convinces world-famous politicians such as former French President Francois Hollande, former US President Barack Obama, South Korean President Yoon Suk-Yeol, Thu Dutch general Mark Rutte, US Secretary of State Antony John Blinken or prestigious cuisine such as the late chef Anthony Bourdain … Many dishes are honored by foreign travel sites, put into the travel guide for tourists When coming to Hanoi. This is the motivation for Hanoi to promote the exploitation of culinary culture, bringing closer to domestic and foreign customers, turning food into a cultural industrial product with a competitive advantage.
*Resources for the cultural industry
Hanoi cuisine is considered a cultural heritage, meeting all material and spiritual elements, from materials, flavors, processing art to behavior, communication in eating. The characteristics of Hanoi cuisine not only express cultural depth but also with socio -economic efficiency, help promote the image of Hanoi, attract domestic and foreign tourists to the capital.
Many people who come to Hanoi want to enjoy food, especially traditional dishes with cultural identity. In particular, famous as Pho, Hanoi spring rolls, snail vermicelli, shrimp cakes, fish cakes, noodles, bun cha, nuggets, egg coffee … if you go to the old town area Specialized culinary streets such as Ta Hien, Ma May, Cau Wood, Dong Xuan, Luong Ngoc Quyen, Tong Duy Tan, Hang Cot … are crowded with tourists. Also from that advantage, Hanoi formed many food streets to promote tourism development. In addition to the food streets in the old town, the city also has a night culinary space combined with Ngoc – Ngu Xa Island, Food Street in Phu Tay Ho area, traditional culinary restaurants. .
Tourists enjoy the traditional bread of Hanoi on Hang Bong Street. (Photo: Vu Thanh/TTXVN)
In 2023, Hanoi had 48/103 restaurants selected by Michelin Guide (the most prestigious culinary handbook in the world), including 3 restaurants that achieved 1 star Michelin. Tripadvisor voted Hanoi as one of the top 25 culinary destinations in the world in 2022 and ranked third in the list of 20 destinations for food enthusiasts in 2023.
Associate Professor, Dr. Pham Quynh Phuong, Head of Cultural and Creative Industry Department, Faculty of interdisciplinary sciences – Hanoi National University said: In the ecosystem of cultural industries, no Can not mention cuisine, because it is an important material and spiritual element in the intersection between culture and economy.
Many researchers also believe that cuisine is becoming a competitive advantage and a decisive factor in the process of branding for a country or a tourist destination. It is known that Italy is not only for the Renaissance Art Heritage but also known as the homeland of Pizza. France is not only a country with traditional culture and history but also the cradle of classical cuisine with cheese processing techniques. China with four main culinary schools are Guangdong, Shandong, Sichuan and Jiangsu …
Hanoi has many potentials and advantages to develop food into a cultural industrial product. However, it must also be seen, over the past time, the exploitation of Hanoi cuisine for the development of the cultural industry has just stopped at the steps to form, there is no specific planning plan. Meanwhile, Resolution No. 09 -NQ/TU dated February 22, 2022 of the Hanoi Party Committee “on cultural industry development in the capital of the capital period 2021 – 2025, orientation to 2030, vision By 2045 ”to identify cuisine is one of the potential areas and the advantage of the Capital in the development of cultural industry.
* Bringing food into cultural industrial products
Director of Hanoi Department of Culture and Sports Do Dinh Hong pointed out that: “We need to be aware of positioning, developing a plan to exploit and invest in culinary development. Currently, there are many culinary competitions but only stopped in the form of game shows (TV game), not creating great cultural values for development. Importantly, Hanoi needs to exploit the quintessential value of Ha Thanh cuisine to develop into valuable cultural industrial products ”.
Thus, finding the appropriate direction to exploit and develop culinary culture into cultural industrial products needs serious entry between management agencies and localities, organizations and organizations, Individuals holding culinary culture.
Recently, Hanoi also organized many activities to exploit and promote culinary cultural values to domestic and foreign tourists. The space for introduction of Hanoi cuisine with the theme of “Vietnamese cuisine quintessence” takes place annually, gathering career associations, artisans, businesses, food facilities, introducing delicious Hanoi dishes and even water. The annual Hanoi culinary culture festival has honored, preserved and promoted the traditional cultural and culinary values of Hanoi, built and effectively exploited the brand of cultural, cuisine, tourism. But it seems that these activities stop at the level of promotion of culinary culture and not enough force to bring Hanoi cuisine to reach higher levels.
According to the orientation of tourism development in Hanoi to 2030, food products and services will be developed diverse, focusing on unique types such as night food streets, craft villages cuisine … Besides the system of development restaurants to meet the needs of people and tourists. The Hanoi Tourism Department will build a Food Tour map so that visitors can explore and experience culinary.
From the perspective of researchers, associate professors, Dr. Nguyen Thi Anh Quyen, Hanoi University of Culture, said that the city needs to develop strategies and plans to promote culinary culture associated with the development of industries. Cultural industry for districts and districts to be the basis for deploying tasks. On the one hand, the city planned and invested in building food tours (culinary experience tours), culinary cultural products with focus and focus; Identify target tourist markets to build appropriate and effective promotion programs. In addition, Hanoi needs to organize events, exchanges and cooperation in the country and internationally on culinary culture; There are policies to support and develop start -up ecosystems, especially in the field of culinary culture to make food into an advantageous cultural industrial product.
Hanoi people from ancient times are thought to be gourmets and gourmets, so Hanoi cuisine also carries a rare substance wherever they have. But in order to convert that specific chemical into a valuable cultural product that brings benefits to the Capital, it is necessary to have a serious view, from which there is a methodical investment to turn potential into advantages./.