Initially building creative city brands from food
Hue chose cuisine because this is an element of the ancient culture, meeting the needs of society, creating opportunities to build an economic growth model associated with cultural and human resources, protecting the environment.
Photo: Quoc Viet/TTXVN
Vietnam has 3 cities registered into the UNESCO creative city network. The first is Hanoi – the creative city in the field of design in 2019. Next is Da Lat (Lam Dong) music field; Hoi An (Quang Nam) in the field of craft and folk art by 2023. And Hue (Thua Thien – Hue) is actively acting to soon become a member of this network with the orientation of being a creative city In the field of food – which is considered the “treasure” of the ancient capital.
*Delicate, elegant cuisine Hue
Hue Traditional Food Week 2024 with the theme “Hue cuisine with four directions” took place on the occasion of the holiday 30/4-1/5 with the participation of Ha Long (Quang Ninh), Da Nang, Nha Trang (Khanh Khanh (Khanh Khanh Hoa), the provinces of the Central Highlands, Vung Tau (Ba Ria – Vung Tau), Kien Giang, Can Tho and Ho Chi Minh City … This is an attractive program, promising to bring visitors and people to spread New solution, interesting in traditional and contemporary cuisine.
The event was organized by Hue City People’s Committee to honor, preserve and promote Hue culinary cultural values, aiming to organize the annual organization. Most importantly, Hue is mobilizing to make the city a member of the UNESCO creative city network in the field of food in 2025.
Photo: Mai Trang/TTXVN
There will be a “traditional Hue cuisine” space displaying and performing traditional Hue cuisine; The space “Hue cuisine with four directions” gathered quintessence, special cuisine in the North – Central – South. Along with that is the program “Hue Night – Poetry, Ao Dai and Food”, Experience Food Processing … Food Artist Phan Ton Tinh Hai and singer Nguyen Phi Hung were invited to be ambassadors Traditional Hue 2024 …
Director of the Department of Culture, Sports and Tourism of Thua Thien – Hue Phan Thanh Hai shared: Hue delicacies have a combination of champa cuisine with Vietnamese delicacies, folk dishes all over the country blended with food Kingdom. Hue dish is very rich, can be simple, bringing the flavor of fields, lagoons, river mountains but no less luxurious and sophisticated with the decoration of the dish with bold royal properties.
Based on the research results of the researchers, in the treasure of Vietnamese cuisine, there are about 1,700 dishes, Hue accounts for more than 1,300 dishes and drinks, divided into 3 main lines: royal court, folk and vegetarian . Hue cuisine is considered to contain sophistication, elegance, beyond the mediocre material needs and towards a high art form with its own style. Many researchers also assessed: The cuisine is considered the “treasure” of the ancient capital of Hue with thousands of dishes from the royal to folk, vegetarian dishes, cakes, noodles, specialty tea … Visitors appreciate.
The Vietnam Food Culture Association (VCCA) is implementing the project “Building and developing Vietnamese culinary culture into a national brand, the period 2022 – 2024” to build “Ti collection of 1,000 culinary dishes typical Vietnam “and” Online Vietnamese cuisine “. In 2022, the Association received 421 nominations for food and selected the 121 most typical dishes for certification. In particular, Hue has 6 dishes honored including: Hue beef noodle soup, roasted pork flour tea, mussel rice, filter cake, and mixed vegetarian flowers and steamed rice with vegetarian lotus leaf.
In 2023, the Atlas website specialized in real worldwide Taoist world at destinations. Hue is honored to be ranked 28th among cities with delicious food in the world.
The dishes that are highly appreciated by tourists are Hue beef noodle soup, Vietnamese salty rice paper, Hue pancakes, grilled lemongrass pork, grilled noodles. Taste Atlas also stated restaurants and restaurants serving the famous food in Hue including Banh Banh, Cam Restaurant, Hue Bun Bun Ba Xuan famous for Hue beef noodle soup, Hong Mai restaurant with spring rolls and cakes , Huyen Anh shop with grilled noodles …
* Dual target
According to the Ministry of Culture, Sports and Tourism: UNESCO’s creative city network (UCCN) was born in 2004, with the participation of 180 cities in 72 countries and territories around the world.
By 2023, 301 cities have joined the network to promote “cultural resources” and “cultural creation” as the foundation for the sustainable urban development process. There are 7 creative areas identified for UNESCO to register and participate in the network, including: handicrafts and folk art; design; film; cuisine; literature; Multimedia and music media.
Photo: VNA
In 2022, the Department of International Cooperation (Ministry of Culture, Sports and Tourism) and the National Institute of Culture and Arts (VICAS) drafted a project to develop the Vietnam Creative City Network to participate in the network. UNESCO is based on pre -feasibility study, proposing a roadmap for some cities, including Hue.
Permanent Deputy Secretary of the Thua Thien – Hue Provincial Party Committee Phan Ngoc Tho informed: In the strategy of preserving and developing Hue culinary heritage, the goal of becoming UNESCO’s culinary city along with the culinary capital Vietnam and UNESCO Heritage System will be 3 main pillars. This will be the foundation for promoting the potential, strengths, strengthening its position as a great and unique cultural center of the country, contributing to positioning Hue cuisine values in the world, while arousing the potential. Cultural industry here.
Photo: Ho Cau/TTXVN
Hue chose cuisine because this is an important component of the culture of the ancient land, meeting the needs of society, creating opportunities to build an economic growth model associated with cultural and human resources development. , protecting the ecological environment. Over the past time, the province has built a “culinary capital” project and registered intellectual property with some Hue specialties. The province also strives to preserve and promote traditional values, promote creativity for cuisine to develop, contribute to creating livelihoods, creating jobs, income for people, creating cultural products, Unique travel, attracting guests. To position the brand, Hue tourism industry has also officially announced the logo and slogan “Hue – Food capital”. These are completely consistent with UNESCO requirements for candidates to join the network.
According to the research of Associate Professor, Dr. Nguyen Thi Thu Phuong, Director of the Vietnam Institute of Culture and Arts, in Asia, there are a number of culinary cities such as Jeonju (Korea) or Duong Chau, Thanh Do ( China). They have quite similar points to Hue, that the cities have a long history, strengths in cuisine, handicrafts and folk art. In particular, Jeonju and Hue were the ancient capitals with the massive system of tangible cultural and intangible heritage to retain many values of culinary culture, handicrafts and folk art, traditional costumes.
Scientists also stated: If Hue decides to choose food, the process of preparing data for the registration file becomes a member of the Net for the Unesco creative cities by 2025 or 2027. Khai has a methodical roadmap early. Hue needs high determination and close coordination with domestic and international experts to learn from experience in creating creative brands for the city.