Start creative source for the Capital Cultural Industry

Determined to overcome obstacles

As a thousand -year -old capital, administrative, political, economic, cultural, educational and scientific centers of the country, Hanoi has great potential to become one of the industrial development centers. The most powerful culture in the country. With 5,922 historical and cultural relics; 1,793 intangible cultural heritage; 1,350 trade villages; 1,173 festivals, nearly 200 creative spaces … Hanoi does not lack resources to create its own brand.

Assessing the potential of Hanoi, Dr. Le Thi Minh Ly, Member of the National Cultural Heritage Council, Vice Chairman of the Vietnam Cultural Heritage Association said that Hanoi converges and concentrates many resources Both heritage resources and people to develop cultural industry. Assoc. All cultural heritage treasures of Hanoi if they know how to exploit, not only create cultural products, but also an advantage for socio -economic development.

But frankly, the exploitation of the potentials and strengths of Hanoi’s culture has not been as expected. In Vietnam, it is estimated that the cultural industry accounts for about 3% of the country’s GDP. For Hanoi, this figure is a bit higher, reaching about 3.7% GRDP, but still extremely modest compared to the capital’s position, the convergence of the cultural quintessence of the whole nation; A city is honored as “creative city”, winning many awards for the world’s leading destination …

According to experts, the biggest challenge is the awareness of a number of levels, branches and units on cultural industry is limited; Infrastructure for the development of cultural industry of the Capital is lacking in sync; unstable economic growth; lack of coordination, linkage and interdisciplinary between fields; The training of human resources in the fields of cultural industry has not kept up with the progress and development of the region and the world …

Determining the goal of building Hanoi to become one of the three cultural industrial centers of the whole country, the Hanoi Party Committee issued Resolution No. 09-NQ/TU, February 22, 2022 “on development. Cultural industry in the capital in the period of 2021 – 2025, orientation to 2030, vision to 2045 ”. Thus, Hanoi is the first locality in the whole country to issue a thematic resolution on cultural industry, showing the great determination of Hanoi leaders in focusing all resources to develop cultural industry.

At the Scientific Conference “Promoting values ​​and cultural resources for construction of Van Hien – Civilization – Modern Capital” in 2023, Deputy Secretary of Hanoi Party Committee Nguyen Van Phong said: During the time Coming, Hanoi City focused on developing a number of potential areas, advantages such as traditional craft villages, cultural tourism, cuisine, performance art, video games …

Commenting on the development of cultural industry, there are still many “knots” to be removed, in the working sessions with the city supervision team on leadership, direction and organization of the implementation of Program No. 06-CTr/ Tu and Resolution No. 09-NQ/TU, Deputy Secretary of the City Party Committee Nguyen Van Phong always emphasized that it is necessary to change the state thinking “instead”, but must take advantage of resources, with the cooperation of the community The new culture develops sustainably.

 

The spirit of creativity, innovation, and youthfulness covered at the Hanoi Creative Design Festival this year has suggested many good ways to do well in the development of the Capital’s cultural industry. That spirit not only regenerates an industrial heritage of 100 years in Hanoi (Gia Lam Fire Factory) but also opens the prospect of rebuilding new creative spaces for the Capital. After the “heat” of the festival, the Director of Hanoi Department of Culture and Sports Do Dinh Hong said that the Department will review the effectiveness of the creative spaces, and will propose and recommend the city. In reuse of industrial heritage into attractive creative space.

In order to increase the attraction of Hanoi, a series of relics of Hanoi boldly innovate the way of making and launching night tour products such as Hoa Lo prison relics with “sacred night” products; Imperial Citadel of Thang Long with “Decoding Hoang Thanh Thang Long”; Literature relics – Quoc Tu Giam with “Essence of Study” using 3D Mapping 3D lighting technology … The walking spaces in Hoan Kiem Lake, Tran Nhan Tong, Co Son Tay citadel … are the nest point. Organizing cultural, artistic events, tourism promotion on weekends.

In the field of music, the return of the last monsoon international music festival is like relieving the “thirst” for the public since the Covid-19 epidemic. Next, a series of international music events held in Hanoi as the performance of Korean group Blackpink; Westlife group … creates great attraction to the public, adding to affirming the organizational capacity of Hanoi with international entertainment events.

The culinary field also flourishes when in June 2023, many brands and cuisine addresses of Hanoi have made Michelin’s voting list – the prestigious title of the international culinary industry, including 3 houses. Dat “star Michelin”.

Overcoming the influence of Covid-19 epidemic, and many challenges still exist, the cultural industry of Hanoi has flourished. Resources for new creations are gradually being opened in many fields, gradually creating motivation for the socio -economic development of the Capital, contributing to the awareness of the goal of striving to 2025, the public. Cultural career will contribute 5% GRDP; 2030 contributed 8% GRDP of the city as Resolution 09-NQ/TU set out.

Hoàng Quyên