To the heritage into “property” and promote “soft power”
Vietnamese culture is rich in traditional, identity and very rich, diverse with a lot of intangible and intangible heritage
Vietnam has a system of natural heritage, very rich culture. The problem is to exploit this gold mine to have good “economic” results and increase “soft power”.
* Cultural heritage, natural heritage always attracts tourists
Vietnamese culture is rich in traditional, identity and very rich, diverse with a lot of intangible and intangible heritage. Regarding the number of heritage, educational, scientific and cultural organization of the United Nations (UNESCO), our country is in the top 10 in the world.
Up to now, Vietnam has been recognized by UNESCO 8 World Heritage, 15 intangible cultural heritage, 9 cultural heritage documentary, 11 world biosphere reserves, 3 global geological parks, 9 Ramsar area (wetlands). Besides, there are 485 national intangible cultural heritage.
Prominent in the heritage system of our country is 8 world heritage, including 5 cultural heritage: Hue Monuments complex, Hoi An ancient town, My Son Sanctuary, Central Monument. Thang Long citadel, Ho citadel; 2 natural heritage is Phong Nha-Ke Bang National Park, Ha Long Bay-Cat Ba Island; 1 mixed heritage is Trang An landscape population.
Cultural heritage and natural heritage are gold mine for the tourism industry to exploit and bring it to the foreign currency.
Ha Long Bay (Quang Ninh province) was honored by UNESCO as the first world natural heritage in 1994 thanks to its unique landscape. In 2011, Ha Long Bay was voted as one of the 7 new natural wonders of the world. In 2000 and 2011, the second and third Ha Long Bay was registered as a world natural heritage thanks to its special geological – geomorphological value. In September 2023, Ha Long Bay (Quang Ninh) in the whole with the Cat Ba archipelago (Hai Phong) was once again recognized by UNESCO as a world natural heritage.
Tourists come to visit the tourist points and routes at the World Natural Heritage. (Photo: VNA)
In 2023, 15.5 million visitors (about 2 million international visitors) came to Quang Ninh, mainly to visit Ha Long Bay. Tourism revenue of the province reached nearly VND 33,500 billion, focusing on exploiting the advantage of sea and island tourism, eco -tourism, and the pillar of preserving and promoting the values of the world natural heritage of Ha Long Bay .
In addition to the ancient capital of the ancient capital, Thua Thien-Hue province also owns the intangible cultural heritage of royal music. This locality has known the combination of conservation and development, attracting tourists. The Hue Monuments complex previously welcomed only a few tens of thousands of tourists but now attracts millions of visitors each year. In 2023, the number of visitors to the province reached 3.2 million, including 1.2 million international visitors. The service of contributing 53% of the province’s GDP, of which the proportion of services and tourism due to heritage exploitation accounts for the majority.
In 2012, when Trang An scenic complex was sent to UNESCO, Ninh Binh only welcomed 3.75 million visitors. By the end of 2023, after the “good sound of rumors” to Trang An, the province welcomed nearly 6.6 million visitors, of which about 400,000 international visitors.
Generally across the country, in 2023 Vietnam’s tourism industry welcomed 12.6 million foreign visitors. The National Tourism Department of Vietnam said that more than 70% of international tourists come to our country first to explore the heritage that has been recognized by the world.
“Soft power” – National brand is the image and imprint of a country recognized by the world. The factors that create “soft power” are the value of culture, history, tourism, economy … “soft power” in the international arena, the greater the more economic benefits and economic benefits, the more economic benefits, politics and society for the nation.
According to Associate Professor, Dr. Tran Sy Phan, Ho Chi Minh National Political Academy, “soft power” of Vietnamese culture is the ability to achieve what the people and people of Vietnam wish for through work Building influence, creating attractiveness by Vietnamese cultural values.
As for Associate Professor, Dr. Nguyen Thi Thu Phuong, Director of the National Institute of Culture and Arts of Vietnam (Ministry of Culture, Sports and Tourism), said that our country can transform the resources. Intangible products, dense and attractive objects through tourism activities.
*What does the experts say?
Associate Professor, Dr. Ta Quang Dong, Deputy Minister of Culture, Sports and Tourism:
“What do tourists understand about Vietnamese history? Want them to understand and come back, first of all, travel companies need to create tourism programs and products with the element” listening – looking “suitable for the market Files of each customer. This is both a way to preserve cultural heritage and to promote the effectiveness of the value of the artistic form associated with the heritage. ”
Associate Professor, Dr. Le Thi Thu Hien, Director of Cultural Heritage Department (Ministry of Culture, Sports and Tourism):
“In the coming time, localities and the Department of Heritage continue to research and prepare a UNESCO submission to recognize and register cultural heritage, monuments and typical landscapes of Vietnam as a heritage. World. The units and localities need to choose and invest in branding for typical relics. ”
Mr. Vu The Binh, Chairman of Vietnam Tourism Association:
“We need to have more training strategies for tour guides, representatives of travel companies on heritage. Currently, many guides do not even know how many tangible and intangible cultural heritage. Sometimes, the guide must also know about Han Nom, about the heritage of tangible, intangible and the customs and customs of the homeland to have appropriate behavior, create sympathy for visitors, making them. Want to return … “.
Mr. Pham Ha, CEO Lux Group (enterprise on tourism, stay, travel):
“Please locate Vietnam’s tourism as the” leading destination for Asia heritage “or” Touch Vietnam Heritage “so that we can promote the overall and effective tourism in both digital environments, applications Digital conversion … “.
Associate Professor, Dr. Nguyen Thi Thu Phuong, Director of Vietnam National Cultural and Art Institute:
“Vietnam needs to form a mechanism of linking and transforming resources into tourism attraction through the development of cultural industries. This is a suitable transformation option for developing countries like Vietnam which is limited in hard resources, but there is a potential soft cultural soft resource that is intangible heritage and objects. Extremely attractive ”.
Master Bui Tri Dien, Hanoi Art College:
“In order to increase cultural softness, it must be closely linked to culture with socio -economic development; associate cultural development with tourism development. Cultural tourism brings vivid experiences for visitors about the unique cultural features of a community, a locality, a country, thereby building emotions and beliefs for visitors, especially As an international tourist ”./.