Vietnam’s cultural industries are entering a period of robust growth with numerous highlights across cinema, design, music, and creative craft villages. However, behind this vibrancy, a reality persists: the value chain remains fragmented, lacking connectivity between creativity, production, distribution, markets, and reinvestment. The question arises: What are the bottlenecks preventing this growth momentum from becoming…

Cultural industries are often mentioned alongside grand concepts: heritage, museums, festivals, or cinema. However, in Hanoi, another flow is quietly forming from very small things: a bar of soap, a candle, a piece of paper, a scrap of leather. When these are narrated, designed into experiences, and connected into a community, these “minor things” gradually…